Like computers and the internet, smartphones have become such a staple technology that soon it will be more trouble not to have one than to have one. This means that businesses must be thinking about how to make their businesses smartphone friendly. The good thing about this is that smartphones are just small computers, and if you are doing a lot to make your business computer-friendly, then you’ve already done most of the work. This blog post will go over some of the basics about making a business have a successful internet presence and then will go on to talk about some specific ways to make use of mobile devices.

First and foremost, you must always remember that your website is your storefront. Your website, in many ways, is more important than your physical space, especially if you are providing a service. Your clients may rarely come into your actual store, so your website must be easy to navigate and contain all of the information they could need or want. When it comes to making use of mobile devices, you simply have to make sure that your website is mobile compatible. It’s a simple thing to say, but it may require that you hire a different contractor to build your mobile platform for you. Don’t underestimate the importance of a good mobile site. Your clients are more likely to access your website and attempt to use your services through their smartphones, and a bad mobile site can leave your business dead in the water.

Secondly, the existence of text messaging offers a tempting opportunity to try to collect your client’s phone numbers and to text them updates about your product or services. DON’T. If it is not already clear to you, direct texting is reserved for personal correspondence in most people’s mind. Receiving a text message about a service would be as invasive as receiving a phone call. It may generate leads, but it will also give your business a name for pestering and for invasion of privacy. It is simply not a good thing to do.

However, that does not mean that you can’t make use of texting at all. The key is to ask for permission and to only offer services that users would want. So, for example, a bank may offer to send a client a text message when their account is overdrawn. This is a useful service that the client will be grateful for. Lastly, remember that every smartphone has the ability to receive emails. There is no need to move a marketing campaign or a newsletter to texting, and it could hurt your business more than help it.

Your business can also make use of QR codes to generate new leads. QR codes are codes that a smartphone can scan to be taken to your website. Ensure that your website is mobile friendly, and then get your clients to visit it by putting your QR code in the appropriate place. For example, on your business card or on your product. Always be conservative when using mobile marketing campaigns. Remember that the same thing that makes the phone attractive, the fact that it is always with your client, is why they will dislike receiving uninvited messages from you!