A business blog is an asset to corporate bloggers and individual entrepreneurs alike. It’s a source of low-cost, highly targeted leads, a showcase for your expertise, an opportunity to build relationships with your customers, and a magnet for traffic to your website.

  • Like social media, your blog lets you connect with your customers in a more personal way. It’s interactive. It makes you a living human being instead of static website. People can get to know you and begin to know, like and trust you.
  • Your blog gives you a chance to demonstrate your expertise and establish your credibility. This is where you show your customers what you know with your posts. And since your posts change frequently, this will build your credibility.
  • Through your blog, you have the most cost-effective marketing at your fingertips. It combines low-cost marketing and promotion of your products with a way to get information on your target market through their comments and your stats.
  • If you have a website, writing as little as one post a week on your blog will increase your standing in the search engines. If you SEO your posts, you’ll climb higher and faster. As you can see, successful blogging is a bit art and a bit science. One way to gain valuable insight into it is by listening to already successful bloggers.

Click here to see our Infographic on the Anatomy of a Blog Post

10 Most Excellent Blogging Tips

  1. Be clear about what your readers are to do. Give clear calls to action in each blog post. Give clear action steps if needed, tell them to sign up for your newsletter, and explicitly ask them to snare your posts.
  2. Promote, promote, promote. Get the news out there in every way you can: optimize your blog, announce your posts, and connect with other bloggers.
  3. Pay attention to your customers. Don’t let your blog lie there; update it and make a commitment to it for the long term.
  4. Monitor your comments. It’s a great connection with your customers. Comments make you seem friendly, and they build trust.
  5. Write suck-you-in headlines for your posts. Grab readers’ attention and make them curious to learn more about what you have to say.
  6. Share. Share your content every way you can and with everyone. You’re not giving away information for free because valuable free information will keep your readers coming back.
  7. Put buttons on your blog. Use every share button you can – Facebook “Like” buttons, Twitter and Pinterest buttons, etc.
  8. Use more than text. A great thing about blogging is that it’s so easy to incorporate all sorts of videos, images, etc.  Your readers will appreciate it and share them.
  9. Give comment love. Encourage your readers to comment and always reply.
  10. Remember – your blog is a business. Maintain it. Make a schedule to blog. Check comments and stats to know how you’re doing.

 Click here to see our Infographic on the Anatomy of a Blog Post